People generally do business with people they like or look up to, and not just with a company. This means that successful leaders build their personal brand, resulting in the achievement of organizational goals. A personal brand can elevate you above the crowd and help you achieve your personal and professional goals. It is a constant and ever-changing process of identifying your goals, setting up a plan, and monitoring it consistently. Your brand is a combination of the skills you develop and the behavior you display. In this course, you will look at the traits of building a successful personal brand.
• Define personal brand
• Enlist strategy to build a personal brand
• State the steps to build a successful personal brand
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