Oil and Gas
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Transformation of customer needs, workforce needs, and operations

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Digital technologies are an undeniable part of today’s global economy. Digital organizations, like Amazon, have set the standard for the ideal customer experience, and all industries will need to embrace digital technology in order to satisfy customer needs and expectations. Digital Transformation can be defined as Business Transformation enabled through digital technologies, such as mobile, cloud computing, artificial intelligence (AI) and machine learning, robotics, data analytics, the Internet of Things, and Virtual and Augmented Reality. Within the workplace, as human work shifts to a more knowledge-based, continual learning model, the flexible and agile use of technology will be critical in attracting and retaining top talent. AI, RPA, data analysis tools, and machine learning are speeding repetitive tasks so that human workers can concentrate on activities that are less redundant and more productive and profitable. Organizations that focus on building company-wide cultures that embrace the agile, flexible world of digital technology will reap the benefits as they learn and grow.


• Explain how digital technology resulted in the transformation of customer needs

• Explain the role of digital technology in the transformation of the workforce

• Explain the role of digital technology in the transformation of operations




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