Course catalogue

In today’s corporate world, it is important for a leader to develop writing skill and create a personal brand. When you are able to write crisply and relevantly about topics you understand well, you will influence not only those in your organization but customers, industry peers, and potential clients too. Whether writing emails, business letters, online articles, or posting on social media, you have the ability to set yourself apart from other leaders if you can convey ideas in a way that clearly and powerfully persuades, motivates, or informs. In this lesson, you will learn how to plan, organize, and write business communications as well as create and manage your personal brand.

• Write clear and direct business communications 

• Build your personal brand

The workforce in most of the organizations has a mix of four generations. Individuals from the Baby Boom era are moving closer to retirement, while a new generation of workers, Generation Z, are entering the business world. Different cultural events and forces have so distinctly molded the Baby Boomers, Generation X, Millennials, and Generation Z that their approaches to work vary greatly. In this lesson, you will learn that strategic leaders seize the opportunity to leverage the wisdom and experience of the oldest generation and the entrepreneurial, technological, and ideological strengths of the younger generations to prepare their organizations for the future.

• Identify the similarities of all generations 

• Learn to lead the generationally diverse team 

• Build the bridge between these generations

Holding a meeting without a clear agenda is like taking a trip without a map.

-Marsha Egan, A success strategist and CEO of The Egan Group 

Did you know that the average American professionals attend over 60 meetings a month? About 39 percent of the meeting attendees doze off during these meetings. Another source claims that 50 percent of meeting time is wasted. These statistics probably don’t surprise you. In fact, they might even confirm some of the reasons you dread meetings. You may also have been a part of meetings that have discussions on unrelated topics. This course will help you learn how to make meetings productive.

• Create a meeting agenda 

• Identify the influence of the agenda during and after the meeting

Understanding customer motivation is both a science and an art. Purchasing decisions are based on a wide variety of rational and emotional factors. Besides becoming familiar with motivational models—the sales process and typical purchasing behaviors—you should also practice ongoing customer research. This research will help you identify changes in markets, competitors, products, and customer motivations. The more you understand the underlying principles that determine buying decisions, the more you will be able to satisfy existing customers, attract new ones, and develop the products and services they want.

• Explain the factors that influence purchasing decisions

• Determine how customers make buying decisions

• Use research methods/tools to understand customers

The principles that determine how a person reacts in a certain situation define that person’s workplace ethics. It is also defined as the belief that states hard work and integrity showing moral benefit adds strength to human character. It is a set of values centered on the importance of work and manifested by determination or desire to work hard.    

Workplace ethics ensures honesty, respecting the code of conduct, exhibiting good conduct, and strong moral principles.

• Identify the elements to establish the structure of ethical behavior   

• Enlist values to set the tone of cementing trust    

• Identify ways to reward ethical behavior at the workplace