Course catalogue

When you make developing customer rapport a priority, you will experience many benefits. From the very first interaction, there are things you can do to begin earning customer trust and loyalty. Be friendly and genuine as you communicate. Always be honest and work hard to solidify your reputation as a trustworthy professional. As your relationships grow, find ways to help your customers outside of your role as their sales consultant. These opportunities to assist them in their successes will cement your rapport even more. And don’t forget that relationships with your colleagues and co-workers need as much attention and care as your customer connections. It takes hard work and teamwork to be successful. Taking the time to build rapport with both your customers and colleagues is the key that unlocks this reality.

• Identify Ways of Establishing Customer Rapport

• Identify Ways of Sustaining Customer Rapport

• List the Benefits of Building Customer Rapport

The art and science of asking questions is the source of all knowledge.

 - Thomas Berger

Asking open-ended questions is a powerful tool to not only spark new ideas and discussions but also developing strategic thinking, collaboration and innovative business solutions. Leaders who demonstrate curiosity and active listening skills are ideally qualified for asking open-ended questions and helping their teams discover original answers to corporate challenges.

• Define an open-ended question 

• Identify the best practices in asking open-ended questions 

• Explain how to encourage and enable employees to use open-ended questions in business meetings 

• Recognize the advantages of open-ended questions

Teams are the backbone of contemporary business life. Executive teams, work teams, cross-functional teams, high-performance teams, and project teams serve a variety of purposes, but they all have the same goal: to solidify the organization’s competitive advantage in the marketplace. 

Cross-functional team leaders draw individuals from departments across the organization to address a particular problem. They might select development engineers, marketing professionals, sales people, legal experts, customer service managers, accountants, and HR executives to apply their various talents to accomplish the goal. The concept is powerful. But this mix of diverse skill sets, professional experience, and personalities also comes with challenges—and you need to manage the team carefully in order to maximize its potential for success.

• State the challenges of handling a diverse team 

• List the ways to manage these challenges 

• Apply the strategies to leverage the power of your team

Leaders in a World Economic Forum study listed creativity as the third most important work skill they seek in employees. And as organizations face increasingly complex business issues, they are training their employees to be smart risk-takers and creative thinkers. They are hiring for these competencies, too. As you apply the recommendations provided in this course, your skills will increase, your employees will grow more confident and competent in their abilities, and together, you will create a powerful culture of innovation.

• Identify the need and ways to harness creative thinking    

• Identify ways to build a culture of creative thinking    

• Explore recommendations for developing your team’s creative thinking

Changing demographics, technology innovation, and global competition are driving enterprise-wide business transformation. Digital natives—two new generations of buyers and corporate talent—are wired to connect, communicate, and operate in this environment. How they instinctively navigate this digital age is redefining how organizations are responding to customer expectations, continuous business innovation, and competition. A recent Wall Street Journal article said, “We are in an era of extraordinary change in core business models. Technology is usually the cause.” As organizations shift from pre-digital age business models to more agile platform-based models, their strategies are changing too. Digital technologies are the tools that organizations are using to meet the demands of a new breed of the buyer and a competitive global economy. It’s clear that today—and going forward—every business is now a digital business.

• Learn how markets are getting transformed due to digital

• Recognize how business models get transformed due to digital

• Understand how digital influences strategy transformation for any business